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 Mr.
Arun Firodia, son of Late Mr. H.K.Firodia is now the Chairman and
Managing Director of Kinetic Engineering Ltd., and Chairman of other
Kinetic Group Companies. He is spearheading the diversification and
growth plans of the group. Mr. Abhay Firodia is the Chairman and Managing
Director of Bajaj Tempo Limited and Chairman of Jaya Hind Industries
Limited.
 In 1971 Kinetic Engineering Limited made it's first moped. Begining
with a modest production, Kinetic mopeds soon caught the imagination
of the common man as an economical and dependable means of personal
transport.
Because of their high quality standards and dependable after sale
service, Kinetic mopeds quickly established themselves as the most
popular brand in India.
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  Kinetic
Philosophy |
We are a
group of innovators who take pride in creating products of superior
quality for the consumer and offering the best service to him.
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A.H.Firodia
MD
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Now Kinetic Engineering Ltd.is the leading manufacturer and exporter
of 2-wheelers. Kinetic Engineering Limited is also associated with
Bajaj Tempo Ltd., a part of the Firodia enterprises, which manufactures
light commercial vehicles, jeeps and tractors. KEL manufactures a
wide range of Mopeds, Scooters and Motorcycles that are very popular
in the country and are well recognised for their fuel economy, quality
and reliability. |
KEL has 3 manufacturing plants at Ahmednagar, Pitampur (Indore) and
Goregaon (Pune) with the capacity to manufacture 4 lakh vehicles per
year. Their well endowed technologically advanced manufacturing set
up have enabled them to reach high quality standards. The company
also exports these vehicles to countries like USA, Canada, Sweden,
Latin America, Denmark and the Middle-East.
The company has always been conscious of quality and customer oriented
production. A strong service network set up across India backs Kinetic
Engineering Ltd. Kinetic Engineering are also the promoters of Kinetic
Honda Motor Ltd., a joint venture with the internationally known Honda
Motor Company of Japan. The Kinetic Honda – 100cc bike is a very popular
choice among two wheeler motorists in the country
Kinetic is synonymous with innovation and pioneering capabilities.
It is the company, which brought the first moped, the Luna, to India
in 1972. Luna is now generic to mopeds. Kinetic has also been the
pioneer in bringing modern scooters to India in the form of the Kinetic
ZX, DX, and Marvel, under the erstwhile Kinetic Honda Motor Company
Limited.
Recently, the group wrote history by being the first Indian JV partner
to buy out the foreign majority shareholder, especially of a multinational
giant like Honda. The company now joins the Kinetic fold as Kinetic
Motor Company Ltd. The new scenario is very bright for KMCL. It is
a win – win situation for both parties concerned. Honda is committed
to providing technical assistance to post – JV KMCL, including parts
supplies, exchange of technicians, exports under the Honda brand name
and exclusive rights for the manufacture and sale of the erstwhile
KHML products namely, the DX / ZX and Marvel scooters. Thus Kinetic
is now gearing itself to meet the challenges of the millennium.
Kinetic's brand equity has been strengthened by the success of SAFARI
V2, a 60cc bike. The bike was developed keeping in mind the needs
of the customers who wanted a load carrier and a rugged machine to
tackle the rough terrain of Southern India. The vehicle's rugged chassis
allows it to travel with ease over long distances with heavy loads,
with the least amount of maintenance issues.
The indigenous 4-stroke step through K4-100 has marked the entry of
Kinetic into the motorcycle foray. K4–100 has been acclaimed as "India's
most fuel efficient bike", by auto critics.
Kinetics' future plans include the introduction of a range of 4 stroke
motor cycles for the rural and urban segments in the next 2 years.
With Kinetic having indigenised the 4-stroke technology, its vehicles
would boast of a price advantage among other benefits, which will
be offered to the customers.
Kinetics' product extension strategy is supported by three core strategic
factors: First Kinetic has been awarded ISO 9001 certification in
recognition of its stringent quality control. This covers all the
functions from manufacturing to customer service. Secondly, the company
has a strong dealer network of over 450 dealers and service points.
This network ensures Kinetics' presence even in remote regions and
its endeavour towards customer service. Finally, the group has now
acquired two in–house finance companies, which are dedicated to offering
easy and customised finance to Kinetic customers. Thus with all these
strengths that it has acquired in the recent past, Kinetic is now
all set to storm into the next millennium. |
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